26 Mar WE ARE MADE OF TOUGH STUFF!
We are made of tough stuff. Now more than ever before, we need to know that we will make it through this unprecedented COVID-19 global health emergency. As an industry multifamily will remain a strong player in the US economy. But what will be the impact of this national health crisis for apartment housing?
As we look for answers in the short term, one thing is clear, no one really knows what may and can happen. This is the time to pull together as a country and help our residents the best way we know. First and foremost, communication will be crucial. Some apartment communities have a broadcast text or email system to keep their residents well informed in real time. Message Assist from @CallAssist247 is a simple easy way to message your residents via phone, text or email. Remote messaging is the best way to continue to maintain physical distancing. We need to be social as isolation can lead to depression and sadness for many.
In the short term, The National Apartment Association has given guidelines for their members and has been key in trying to keep pace with an event that changes hour by hour. As rents are at an all-time high and the typical renter is spending close to half of their income on rent, April 1st there will be delinquency. NAA suggests that there is no easy cookie cutter approach for how to handle default rent, but to take each situation on a case by case scenario. Perhaps partial payments? There will be many residents who have never missed a rent payment and may need to choose between food and rent. Local governments may offer some solutions. You can be helpful and keep abreast of these local resources to help your residents. Are there local food banks or state agencies that can offer some financial assistance?
What can we expect moving forward for our industry? Again no one has a crystal ball. Shelter is a basic need. Possible recession is a distinct possibility. Historically the apartment sector overall is likely to weather a recession well. We may see mobility slow as eviction and foreclosure processes evolve. The shortage of work force housing will be exacerbated by job losses from the service sector. And perhaps as more of us are working from home, the demand for commercial real estate will lessen. (Source: Apartmentlist.com)
We survived the subprime mortgage crisis in 2008, Black Monday in 1987 and recession in 1975. Often our greatest opportunity lies in our biggest challenges. With the strength of our nation, we will make it through this unprecedented global health crisis. As we pulled together as a country during 9/11, we will make it through Covid-19 as we are made of tough stuff!