05 Mar Millennials and Boomers: The Best of unlikely friends
My daughter sat down next to me and looked like she had something serious to say. “Mom you don’t look as old as grandma did to me when she was your age.” At first, I thought that this was a compliment, but after a moment of reflection, I wasn’t sure if it was a compliment, or more of a statement of fact. So I said “what makes you think that I look younger”? She said that my clothes were trendy, and I have a lot going on in my life. My new position as the National Sales Manager for @Callassist24/7 has been an exciting challenge. I have always been passionate about the multifamily industry and about helping people find solutions to make their lives easier. Call Assist 24/7 has a simple solution for call management that makes communication with apartment residents seamless by using the native tools in our cell phones to text.
We are in a unique time in the multifamily industry history where we are experiencing a strong period of high occupancy. As the Baby Boomers look to downsize as they retire, they are moving into apartments in unprecedented numbers. (Source: Housepedia) Strapped by huge student loan debt, the Millennials find that renting an apartment suits their needs financially. They want the flexibility that home ownership cannot provide. How will these two groups relate to one another co-habituating in the same apartment community?
One group likes to read print and the other group prefers to tweet, post, like and share their communication. Central Media Solution has the perfect answer with their print for both generations. @ApartmentMagz is a targeted apartment publication that gives you the option to hold and read a magazine or the ability to see it on a mobile device. Both generations are seeing the same content, but in a manner that makes them both feel comfortable. In addition, a vanity URL in the ads will offer both groups the option to go directly to the website of the apartment community to see more information.
If my daughter doesn’t view me as “old”, then I won’t view her as an internet obsessed young’un. As age and circumstances have brought these two groups together, all for one and one for all, they can help each other. Boomers have much to learn from Millennials about technology and creating sustainable environments. We raised these young adults to make the best decisions that they can by sharing our failures and successes. Age diversity makes for a strong sense of community. When we have communities, neighborhoods will grow strong and we will be better for it.